Brand Awareness
We'll help you define your uniqueness and develop a realistic strategy.
Branded Search Ads
We’ll set up and manage your Branded Pay-Per-Click Ads.
Protect Your Brand
We’ll monitor and take action to ensure that you don’t keep losing quality prospects.
There’s nothing wrong with a bit of competition. Right?
Well, that’s not entirely true, especially if you are in the midst of a bidding war for the top spot at Google’s Paid Search.
IMAGINE THIS: You go to sleep feeling smug that your website is sitting at the top of the SERPs for local search only to wake up the next morning and find that a competitor has knocked you off that prime real estate. When it comes to paid search you can’t just let something like losing THE NUMBER 1 POSITION on Google slide.
This means YOU’RE LOSING HIGHLY VALUABLE TRAFFIC that had a higher chance of conversion.
This is a big No-No for any business owner. But, surely there’s something Google can do about it?
Think again.
In 2008, Google stopped flagging businesses that bid on the similar keywords of their competitors. This means, as long as they don’t use your trademark name, your branded keywords can. Since no PPC rules are violated by your competitor according to Google there’s nothing they can do about it.
SO, NOW WHAT?
First off. There’s no need to panic.
Sometimes, it just takes something like being robbed of your company’s branded keywords, to realize the significance of those branded keywords.
Just because you can’t go through Google to make your competitors see the error of their ways, it does not mean that all hope is lost. Aggressive Advertising offers an easy fix for this sour situation you’ve found yourself in.
Below is one of our favorite examples:
One option is to;
Own your brand keywords
Why paid branded search matters? Owning keywords is the best way to protect them and regain the clicks you’ve lost because the competitor’s ads were showing up under these keywords.
Protect Your Brand Keywords
Another advantage of buying your brand keywords is that you are in charge of the messaging.
Tweak It
This gives you the opportunity to create multiple types of ads that can be A/B tested and tweaked for better performance.
Share Your Unique USP
Your competitors are not going to be interested in posting ads that have anything to do with your business or list the qualities that make your brand unique — and that’s a fact. Your USP is different and unique, which is why only you can post the ads that matter under your brand keywords. It’s really that simple.
Get aggressive with your brand terms
There can be nothing worse for you to realize that another business is now using the same brand keywords as you are. If you’re unable to convince your competitor to stop buying your keywords, it’s time you got aggressive with the terms that define your brand identity online, and WE CAN HELP. Make sure you own your brand voice and bid on the relevant keywords.
We can help you in securing your brand terms by providing you with:
- Recommendations for increased and decreased bids
- Search impression estimates for specific keywords
- Click, cost, and impression data for ads
- Enhanced CPC for maximum conversions
- First Page, Top of Page, and First Position Bid estimates
- Conversion and ROI tracking
Why Aggressive Advertising?
We Offer a Smarter Way to Own Your Keywords.
If a competitor targeting your brand keywords or outbid them because you weren’t paying attention, IT’S STILL NOT TOO LATE!
- We can help you deal with the competitors targeting your brand terms.
- We will set up your own branded search ads.
- We will improve visibility and add value to your ads.
The long answer is that we continuously monitor Google Ads campaigns. Our years of experience give us in-depth knowledge that helps us identify statistically significant patterns within the keyword search for specific niches.
Our analysts flag anything that appears out of the ordinary and studies the changes closely before suggesting ways to improve our client’s prospects. In this way, we can offer significant improvements to how a website performs on the SERPs backed up by real-time data such as track spending, performance trends, and other analytics.
The reason why you should choose us is that after a competitor buys your brand keywords, you need to take action to ensure that you don’t keep losing high-quality prospects.
Our process
Campaign Goals
Proper campaign set up is crucial. It's very important that we start the campaign by getting insights about your goals.
Keyword Research
To target the right audience, we choose keywords that competitors are likely to include in their queries when searching for your branded search ads.
Ad Copy Optimization
This process allows us to identify threats that need to be addressed or opportunities we can take advantage of.
